Elizabeth Arden is one of the most famous and the biggest name in the cosmetic industry. Elizabeth Arden Makeup is a part of the vast product line of Elizabeth Arden cosmetic range. Today the company has become a pioneer in the fashion industry. This company has not popped out in the recent years, but it has a history of about hundred years. In the year 1908 Elizabeth Arden opened the first beauty salon in the mid of the city of Manhattan. With the success of the first salon the company stretched out in various fields, like eye line and Elizabeth Arden makeup cosmetics over the years Elizabeth Arden open up many different stores across the world. The company not has stored but also manufactures and owns licenses of more than hundreds of perfumes. All these perfumes form Elizabeth is marketed by the company by many different names, such as 5th avenue, white diamond and red door. In addition to the above the company also produces and skin care products and colognes other Elizabeth Arden makeup cosmetics.
Flaws in the Foundation pack
Elizabeth Arden itself produces all sorts of the cosmetics that are required for makeup. The company has been a pioneer in the industry for about hundred and have introduces many products to women in the due tenure of the company advancement. In the year 1910 they opened up the first red door. And in the year 1912 they came up with tinted powder and first blush. But today this seen to be going down as they company has started disappointing their customer. Today Elizabeth Arden makeup foundations that have sunscreen don’t have UVA protection, this could be because of the reason that they have very low SPF number or they leave out the prime UVA ingredient. So basically the one cannot rely on the foundation for the sole protection from sun rays, one has to use some other cosmetic product to protect for the sun.
Other Good product from the company’s makeup range
Except the foundation there’re products for the company that will make one happy, Elizabeth Arden makeup provides mascara, lipstick, concealer, and eye shadow. And all of these categories of Makeup Company produces some of the best in class and the products proves to be the best as the customers are happy with the quality of the product. Other products in the makeup range of the Elizabeth have a little to extol upon, this is because of the reason that the other are not up to the mark as compared to the competitors that are available in the market. Critics do believe that the company must work more upon the quality of the product, they must spend more money in terms of the research and development of the product, as advertisement from big celebrities cannot always increase or maintain the sale of the product, the product must also have something in it to get sold in this competitive market. Over all the Elizabeth Arden makeup products are good enough; only thing is the company must work harder to prevail in the competitive market.
